Monday, August 31, 2009

The Principles of NLP

NLP (Neuro Linguistic Programming) is a set of techniques which are used to have a positive effect on our behaviour and communication. The following article explains the principles, and how these relate to the modern working environment.

Neuro Linguistic Programming consists of 4 operational principles:

NLP Principle 1 - Achievement Planning

The successful application of Neuro Linguistic Programming begins with first establishing what you want to achieve. It is only by doing this that you can successfully put in place a strategic NLP plan. This avoids wandering aimlessly and gives you a focus for your attentions and a strategy for achieving your goals and targets.

NLP Principle 2 - Target Awareness

Once you have an NLP plan in place, it is important to make sure that you are on track towards achieving it. Being aware of exactly where you are is vital in order to address your shortcomings and ensure that you do not stray from the established Neuro Linguistic Programming plan. In sensory terms, awareness relates to making sure that your actions elicit the correct response from your clients or co-workers. Reading people's body language and facial expressions, for example will allow you to establish whether or not your words and actions have the desired effect on your subjects.

NLP Principle 3 - Behavioural Flexibility

In order to achieve your NLP goals, it is important that you have flexibility in your actions and have the ability to vary your behaviour until you get the reaction that you want. It is clear that if what you are doing isn't working, then you need to try something else, so you need to plan for all circumstances and eventualities.

NLP Principle 4 - Take Action

NLP is all about seizing the moment and making positive changes to ones behaviour immediately. After all, the sooner you get started, the sooner you can enjoy the positive benefits of NLP within your organization.

Neuro Linguistic Programming can be used in all sorts of workplace environments. Those involved in sales can use NLP to encourage people to buy, or steer potential customers towards or away from a certain product. It can also be used when dealing with complicated situations or when handling difficult clients. NLP can also be used to help you achieve your career goals.
By thinking positive, and deciding what's important to you, you can work towards reaching your targets.

Now you know more about NLP, how could it help your sales staff and other staff be more productive, and build rapports with customers?

See how NLP can help you sell more effectively, and find out about other Sales Training courses that will help to be a better sales person, at

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